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the Content Coast's Guide to CPaaS a Marketer's Playbook

Gartner released its 2024 Communications Platform as a Service (CPaaS) Magic Quadrant. What does that mean for marketers? A lot, actually. Gartner predicts that by 2028, 90% of all global enterprises will use CPaaS for CX and customer engagement. CPaaS is real-time communication features and functionality like voice, video and messaging, without the need for extensive backend infrastructure.

For marketing teams, integrating CPaaS can lead to more personalized, timely, and effective communications on platforms customers prefer. Its ability to integrate deeply into existing systems and enhance direct customer interactions makes it invaluable to customer satisfaction.

Download the Content Coast’s CPaaS Playbook to learn how best to leverage CPaaS in your integrated marketing strategies and how to collaborate with other departments. By sharing insights, aligning strategies, and continuously adapting to real-time feedback, departments can transform customer interactions into personalized, engaging experiences that foster loyalty and drive business growth.

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