the Content Coast's Guide to CPaaS a Marketer's Playbook
Gartner released its 2024 Communications Platform as a Service (CPaaS) Magic Quadrant. What does that mean for marketers? A lot,...
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cgutwillig
Jul 13 min
Operationalizing Marketing for Faster Sales
The gap between marketing and sales can be a major hurdle in achieving efficient revenue growth. The traditional siloed approach to these...
cgutwillig
Jun 183 min
Tailored Messaging for Key Customer Segments – the Content Coast’s Strategy Guide
As part of a well-rounded marketing program, it’s imperative for any business to segment the customer base and develop marketing that...
cgutwillig
May 283 min
Achieving Greater Conversion with Personalization
The Content Coast's tips for speaking to prospects not at them. 76% of consumers say personalization makes them more likely to purchase,...
cgutwillig
Apr 102 min
Scaling New Channel Programs with Strategic Marketing Support: A Blueprint for Success
Whether through distributors, resellers, or partners, channel programs are crucial for companies looking to expand their market reach and...
cgutwillig
Feb 194 min
5 Things the IT Consultant Should Be Doing
There are many names for selling partners within the indirect technology channel. IT Consultant, Trusted Advisor, Strategists. Whatever...
Corey Cohen
Feb 92 min
Unlocking Growth: The Power of Fractional Marketing Executives for Any Company
Companies face the constant challenge of navigating rapidly evolving marketing trends and consumer behaviors. For many organizations,...
Corey Cohen
Feb 72 min
How a Good Product Roadmap Empowers Your Sales Team
In the fast-paced world of sales, having a clear and effective product roadmap is often the unsung hero that can significantly elevate...
Corey Cohen
Feb 52 min
The Power of Great Content Marketing: Boosting Your Sales
In today's competitive digital landscape, businesses are constantly seeking ways to stand out and connect with their target audience. Far...
Corey Cohen
Feb 12 min
The Effectiveness of Social Selling in 2024
Sales is constantly seeking innovative ways to connect with their target audience. One such strategy that has evolved and proven its...
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