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Gartner released its 2024 Communications Platform as a Service (CPaaS) Magic Quadrant. What does that mean for marketers? A lot,...

The gap between marketing and sales can be a major hurdle in achieving efficient revenue growth. The traditional siloed approach to these...

As part of a well-rounded marketing program, it’s imperative for any business to segment the customer base and develop marketing that...

The Content Coast's tips for speaking to prospects not at them. 76% of consumers say personalization makes them more likely to purchase,...