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Gartner released its 2024 Communications Platform as a Service (CPaaS) Magic Quadrant. What does that mean for marketers? A lot,...

The gap between marketing and sales can be a major hurdle in achieving efficient revenue growth. The traditional siloed approach to these...

As part of a well-rounded marketing program, it’s imperative for any business to segment the customer base and develop marketing that...

The Content Coast's tips for speaking to prospects not at them. 76% of consumers say personalization makes them more likely to purchase,...

Whether through distributors, resellers, or partners, channel programs are crucial for companies looking to expand their market reach and...

There are many names for selling partners within the indirect technology channel. IT Consultant, Trusted Advisor, Strategists. Whatever...

Companies face the constant challenge of navigating rapidly evolving marketing trends and consumer behaviors. For many organizations,...

In the fast-paced world of sales, having a clear and effective product roadmap is often the unsung hero that can significantly elevate...

In today's competitive digital landscape, businesses are constantly seeking ways to stand out and connect with their target audience. Far...

Sales is constantly seeking innovative ways to connect with their target audience. One such strategy that has evolved and proven its...