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Beach

Fusing product development and roadmaps. Informing sales. Delivering on intention.

Product Marketing

Our product marketing consulting services are designed to enhance market presence, drive customer engagement, and boost the bottom line. By keeping the ultimate goal, sales, in mind, the Content Coast works to quickly get up to speed on a company’s offerings, understand the market opportunities and consumer trends. We then, can create strategy following a roadmap or helping to create one. From launch plans to ongoing promotion, we craft targeted messaging and sales copy to drive demand and ultimately convert to sales.

From launch plans to ongoing promotion, we craft targeted messaging and sales copy to drive demand and ultimately convert to sales.

The Content Coast will craft a product’s positioning in the market, develop messaging and build strategies and promotions around the product for adoption. Somewhere in the middle between sales and marketing, a product marketer gets the company to realize the target audience, buyer personas, helps to create demand and works with product development on feedback from users. The Content Coast can assist or lead in product marketing, helping to build out a product marketing team or spearheading the role with analysis, interviews/surveys for customer insight, A/B testing go to market strategies, craft campaigns and budgets for product exposure, create content highlighting the product and where it fits within the company’s portfolio and more.

Read more about how product and sales can work better together for better results.

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